You want visitors to go to your new small business website. Getting your website listed on search engines such as Google is an important way to reach a new audience. Being listed in free (or “natural”) search seem like the best deal. You don’t pay for any advertising and vistors, hopefully customers, come flooding in. Well, that’s great but Pay Per Click (PPC) services like Google Adwords, have a lot to offer a small business and work better at getting new customers.