Chew Valley Web

If you would like to improve your website, there are a number of areas that you could look at but they all start with the visitor. A business website only has to please your visitors - customers. It doesn’t have to win design awards, show off the latest in web development or even be very big. Trying to work out what your customers will want to find when they visit your website is the key.

To discover ways to improve a website, it helps to ask the opinions of other people who might be potential customers. Getting a fresh pair of eyes on your website can help you focus on the most important areas of improvement. Looking from a visitors point of view ….

• Does your website clearly display your brand, product area or service quickly. When visitors arrive at your website they usually make a decision to stay (or not) in a matter of seconds. Don’t forget that a large number of visitors that arrive at your website via a search engine don’t “land” at your home page.
• Do the graphics on your website reflect the kind of business that you are. Plush, expensive looking images are not at home on a mail order site that is looking to reach a market for discount goods.
• When a visitor arrives at your site, what are they looking for? Help with a particular problem? Information that relates to your product lines? Ways to improve this area of your site such as providing articles and information closely matched with your goods or service. The visitor might not be a customer yet but if your site provides valuable help when they need it. Think creatively, people are not always looking to just buy your product - yet.
• Is it clear how a customer can buy from you, get in contact or take a step further. The marketing people still swear by a “call to action” to give visitors a nudge about what to do next. Call Chew Valley Web for further details…
• Is your site actually getting enough traffic? There are a ways to improve a website that directly increase both the number of visitors it receives and amount of time they spend on your site.

I hope this has started you thinking of ways to improve your website so don’t wait. Put your best customer head on and take a wander around your own domain.