Chew Valley Web

Business blogging is rapidly growing in the UK. A powerful method of marketing on the internet, companies and chief exectives everywhere are starting their own blogs. A “Ghost Blogger” feature on the UK BBC Radio 4 Today programme must signal that the idea is now officially mainstream. But does your business need a ghost blogger?

What is a Ghost Blogger?

The ghost blogger is the internet equivalent of a ghost writer. The blog is now recognised as part of a business marketing strategy that can improve your company profile, customer relationships and promote your brand on the web. The remit of the ghost blogger is to take ideas from the business team and write them up for publication on the company blog. The blog is usually “fronted” by a prominent person in the business who doesn’t want (or have time) to write the copy themselves. The ghost blogger also brings particular skills in blog marketing and promotion on the web and can often suggest ways in which a business blog can help the company.

Do I Need A Ghost Blogger?

A ghost blogger is not just a big business luxury. Even small business websites with a blog can benefit from expert help that can save time and money, writing good quality web content with your company “voice”. Writing for blogs is a skill that is learned and improved with practice and your ghost blogger may have up to around ten years of experience this specific artform (don’t forget that blogging hasn’t been around for much more that that!).

But I Can Write Decent Copy, Why Get a Professional Blogger?

The word “blogs” (weblogs) orginally reffered to a specific genre of writing diary like articles for publication on the web. Since the early few hundred pioneer bloggers began, thousands of people all over the world write blogs of different kinds - some better than others. The easiest ways to grow your blogging skill, for business or pleasure, is to:

• Read lot’s of good bloggers
• Write a lot of blog content and improve your blogging art.

A professional business blogger should come to you with this experience and the ability to produce relevant content for your business blog efficiently and with your chosen style. Like any professional writer.

Another major benefit of a professional blog writer or ghost blogger is their experience in marketing your content on the web. Understanding search engines, links, web coding and social networking is a vital skill needed when blogging for business. There is no point writing great copy that nobody reads and doesn’t promote your business.

If you are serious about blogging for business, maybe you should think about talking to a professional ghost blogger.

About the author:

Rob Sayer is an internet marketing professional and blogger with several years experience of blogging for profits. He is based near Bristol in the UK and spends time helping other small businesses get the most of promotion on the web. Rob has a number of blogs and other portals on the web and has recently begun using his specific blogging experience to help others “blog for business”.