This article looks at the brass tacks of blogging for businesses. I am regularly asked about blogging as a promotional tool for business clients, so let’s see what it’s all about and if blogging is worth your consideration as a business owner. You help you decide if business blogging is for you, we’ll look at the tactics, pros and cons and finish up by running through other parts of your online promotion activities that may be a better use of your time.

OK, you’ve decided that it’s time to look into the idea of producing a blog for your business. You’ve heard how business blogs can be very successful promotional tools in the modern world. We look at choosing an subject for your business blog and how to avoid the biggest mistakes in blogging.

Business blogging is rapidly growing in the UK. A powerful method of marketing on the internet, companies and chief exectives everywhere are starting their own blogs. A “Ghost Blogger” feature on the UK BBC Radio 4 Today programme must signal that the idea is now officially mainstream. But does your business need a ghost blogger?