One way of getting income from your website is to place advertising on its pages. But should a small business website have ads ? Internet marketing received wisdom says “no” but there are some good reasons not to dismiss the idea altogether, including an unpleasant fact about your website that you may not have thought of.

You want visitors to go to your new small business website. Getting your website listed on search engines such as Google is an important way to reach a new audience. Being listed in free (or “natural”) search seem like the best deal. You don’t pay for any advertising and vistors, hopefully customers, come flooding in. Well, that’s great but Pay Per Click (PPC) services like Google Adwords, have a lot to offer a small business and work better at getting new customers.