Chew Valley Web

This article looks at business websites with only a few pages and shows why, if you are a local tradesman (like a builder in the Chew Valley) you should consider getting one.

Promoting your small business website is not about looking for customers but getting them to look for you. So how do you know what web searchers are looking for? This article explains the three main behaviours of an web searcher and how to make sure your website covers these search queries.

One way of getting income from your website is to place advertising on it’s pages. But should a small business website have ads ? Internet marketing recieved wisdom says “no” but there are some good reasons not to dismiss the idea altogether, including a unpleasant fact about your website that you may not have thought of.

You want visitors to go to your new small business website. Getting your website listed on search engines such as Google is an important way to reach a new audience. Being listed in free (or “natural”) search seem like the best deal. You don’t pay for any advertising and vistors, hopefully customers, come flooding in. Well, that’s great but Pay Per Click (PPC) services like Google Adwords, have a lot to offer a small business and work better at getting new customers.

Business blogging is rapidly growing in the UK. A powerful method of marketing on the internet, companies and chief exectives everywhere are starting their own blogs. A “Ghost Blogger” feature on the UK BBC Radio 4 Today programme must signal that the idea is now officially mainstream. But does your business need a ghost blogger?

Search Engines, such as Google, play an important part in getting your small business website noticed. The good news is that small websites have an equal chance of high ranking in the “natural” search results, against big business. The bad news is that those same big players have more knowledge, staff and resources to throw at getting top search engine rankings. But Chew Valley Web always brings you top quality articles that help your small business website so here goes…

The power of search engines cannot be underestimated. Finding out how they are used by customers and how they list their results is the key to a successful business website.

If are going to start your own small business website you need to register a domain name and choose web hosting for your site.

If you would like to improve your website, there are a number of areas that you could look at but they all start with the visitor. A business website only has to please your visitors - customers. It doesn’t have to win design awards, show off the latest in web development or even be very big. Trying to work out what your customers will want to find when they visit your website is the key.

” Can a website help me to promote my business? “
If you do any kind of advertising or promotion you will know that it can cost. A box placed in a telephone book or a small box in a publication, without colours, doesn’t come cheap even for one issue. Imagine a full colour brochure […]